A Need Anticipated
Great foresight was shown in the making of Crisco.
The quality, as well as the quantity, of lard was diminishing steadily in the face of a growing population. Prices were rising. “The high-cost-of-living” was an oft-repeated phrase. Also, our country was outgrowing its supply of butter. What was needed, therefore, was not a substitute, but something better than these fats, some product which not only would accomplish as much in cookery, but a great deal more.
When, therefore, Crisco was perfected, and it was shown that here finally was an altogether new and better fat, cookery experts were quick to show their appreciation.
In reading the following pages, think of Crisco as a primary cooking fat or shortening with even more individuality (because it does greater things), than all others.