Plan No. 66. Country Paper Advertising
A young newspaper man perfected a plan under which he took over the advertising of all the weekly papers published within a radius of 100 miles or more from his home town, including those having “patent insides” supplied by the branch of a prominent newspaper union in his town.
Arranging these various publications in groups of forty or more, he established a rate for each group that not only offered the advertiser a very great reduction from what it would cost him to deal with all these papers separately, but still left him a good margin of profit. He soon became the head of a prosperous business which yielded a net income of $600 a month.
This plan can be worked to good advantage by capable men in other localities, as it requires but little capital to start it.