Plan No. 464. Boosted His Home Town by Booklet
A northwestern young man, who believed that more factories and other valuable enterprises could be brought to his home city through stronger literature than was being sent out by the local chamber of commerce, prepared a brief summary of resources, supplies of raw materials of all kinds, marketing conditions, power costs, and everything that could possibly interest a manufacturer looking for a new location.
This matter was contained in an attractive booklet, concise and forcible in style, and dealt only with established facts and figures, with data that could not be questioned.
Then he advertised throughout the eastern cities and stated that he would send this reliable publication on receipt of 50 cents per copy, and received many answers containing enclosures.
Later he prepared another booklet of special interest to farmers and as the matter it contained was so different from the ordinary literature so widely scattered over the country by various corporations, it met with great success, and brought a great many farmers to the surrounding country.