Plan No. 702. Represent Local Weeklies
He represented a list of local weeklies, running from forty to sixty in number. Through the Type Foundry Association this space can be secured very cheap, something like 3 cents an inch per paper, costing to our man to run and advertisement in forty papers the sum of $1.20.
He went over all the newspapers and publications that covered his immediate territory and clipped from them all the classified advertisements or display ads. that looked to have a prospect for business. This clipping was pasted to a form letter, which he had prepared, calling attention to the advantages of these forty papers to his proposition. His price to them was $7.00 for the entire list, one time. An order of one inch meant a profit to him of $5.80.
His net profits for orders—and this is always cash business—nets him more than $100 a month. There is room for this business in every city of over 50,000 population in the United States. The letter-writing does not take over one hour a day, and he mails about eight letters per day.
This is a good business for a woman at home or a man could use it to great advantage during his spare time.