Plan No. 430. Representing Country Weeklies
An advertising man in the Pacific Northwest recently called upon the publishers of forty weekly newspapers, within a radius of 200 miles of the city in which he lived, and entered into contracts with each of them whereby he was to solicit advertising for them in the city and elsewhere, on a basis of 25 per cent, after receiving $100 worth of advertising space in each paper as a bonus. This $4,000 worth of space he sold at regular advertising rates, and in addition was paid 25 per cent on the business he secured and forwarded to the papers.
In this way the local weeklies furnished him the capital to make his start and they gave him a good profit on future business.