Plan No. 188. Opened a Beauty Parlor
A talented young woman, living in a small western city, wanted to open a beauty parlor, but realizing that she was not familiar with the necessary details of the business, went to a city some distance away and took a course of lessons from a dermatologist in the approved methods of removing wrinkles, moles, birthmarks, freckles, tan, superfluous hair, etc. The course cost her $25.
Before leaving the city, however, she also paid $15 for instructions in manicuring, and $10 for the necessary instruments with which to do this class of work in a satisfactory manner.
Arriving at her home town she sent personal letters to all the prominent women of the place, inviting them to visit the neat and attractively-fitted-up parlors she had opened in her home, and stating her qualifications for doing the work required.
Responses to these letters were numerous, and as the lady did exceptionally good work, her reputation spread rapidly throughout the community, and inside of the first year the net profits she realized from her small-town parlors were greater than those of many similar institutions in the large city. She was both capable and careful in the treatment of her patrons, who became permanent customers and made her plan an unqualified success.