Plan No. 542. Wrote a Book on Showcard Making
A successful writer of showcards, employed by a large eastern retail house, felt that in helping others to become as proficient in that line as he was himself, he could make money thereby, and he decided to write a book explaining every detail of the work in so thorough a manner that even those of only medium ability could understand and apply the principles as taught by himself.
He therefore prepared a book of seventeen chapters, treating exhaustively of every phase of showcard writing, including free-hand work, equipment, practice and principles, strokes, geometry of letters, round-writing pen practice, forms of lettering, outline, single-stroke letters, layout and spacing, ink and paints, primary and secondary colors, bronze, flitter, etc., catch-phrases, hints to card-writers, and much other valuable information.
He placed the price of his book at $1 per copy, and by advertising in trade papers all over the country he sold several thousand of them the first year.