Plan No. 422. Special Directories in “Patent Insides”
A Middle-Western man, with some newspaper experience, arranged with a newspaper union supplying “patent insides” to handle a certain amount of space in a stated number of weekly papers using their ready-print sheets, at a rate of 3 cents per inch.
Then he had illustrated two-column heads made for several lines of business, such as: “Where to Eat When in Town,” followed by a list of restaurants, cafes, etc., each occupying two inches of space; “Where to Stop When in Town,” for hotels, rooming-houses, etc.; “Where to Buy When in Town,” for merchants in all lines.
He had but little trouble in filling these spaces with ads. that paid good prices, and made a handsome profit on the plan.