Plan No. 552. Teaching Scenario Writing
A New York man, who had written many scenarios for motion picture companies, finally concluded to start a paper devoted to that industry, and adopted a novel means of securing subscriptions for it.
He advertised in a number of magazines that for 25 cents he would send his paper for an entire year, and at the same time would mail each subscriber a sample scenario, showing how to construct the plot, together with a list of film manufacturers in the market for motion-picture plays, etc.
By this means he not only obtained several thousand subscribers, but enabled many aspiring scenario writers to construct plays that found a ready demand when submitted to the various companies making use of them. To be sure, he sent the same sample scenario to all his subscribers, and the cost of it was only the expense of having it printed in large lots. But this plan built up a good subscription list, which made his advertising space very valuable and brought excellent returns.