Harvesting, Packing and Shipping
As a rule the crop should be harvested just before it reaches maturity. The time for this depends somewhat upon the distance from the market and the method of shipment. Remember that it costs just as much freight for a package of poor goods as for the best, and while there is a market for good produce, poor stuff not only does not bring good prices, but reacts upon the superior article, reducing its price. It is, therefore, poor policy to ship inferior goods. Inspect and assort rigorously, retaining all doubtful product for canning, or to be otherwise disposed of. Better lose it entirely than send it to market to undermine the good. Learn what kind of package the market you are selling in prefers. Provide that package, and pack the goods securely and honestly. Be sure the package is full. Not only is this more honest, but your produce will arrive upon the market in better condition if this is done. Have the goods in each package as near the same size as possible, and as near the same degree of ripeness. Do not make the error of placing the best on top. Remember that every package is examined by the buyer until he learns whether you are honest or not, and this practice fools no one, and only serves to make the buyer wary of your goods. Pack neatly in a neat clean package. Nail it up securely, stencil your name and post office, and the name of the consignee upon it, and ship as promptly, and by the most direct route possible. Notify the consignee promptly of the shipment in order that he may know it is on the way, and have a chance to provide for its reception and disposal. The shipment of perishable goods by freight in refrigerator cars is preferable. Very early in the season ventilated cars may give satisfaction. Except with a few packages of very early vegetables or fruits, express shipments will not, as a rule, be found profitable. Not only will the charges be four or five fold, but the packages are handled so often, and so roughly, that they invariably reach their destination in poor condition. Besides this, there is no assurance as to the temperature being kept low, and a low temperature, while in transit, is essential to the arrival of your produce upon the market in good condition.
Careful selection, packing and shipping cannot be too strongly urged. Upon the intelligence and care with which this is done, depends, largely, the success of the shipper. Remember that after leaving your hands, and before reaching the consumer, these perishable goods are subjected to their greatest ordeal, and too much care cannot be given to make this test as light as possible. A proper understanding of this by the shipper would save many a disappointment, and many a hard word for the consignee. Of course, all else being equal, it is much safer and more satisfactory to sell on the track. However, this is not always possible, nor is it always advisable when possible. It would be unjust to demand or to expect the buyer to pay you the net price of the big city market for your goods at your home town.
In buying from you there, he takes the risk of transportation, of the fluctuations of the market, and pays all selling charges, and it is but just and right that he should be allowed a fair margin for these risks. On the other hand, human nature is the same the world over, and unless you watch Mr. Buyer closely, you will find he shows a decided tendency to make this margin unnecessarily large. To sell on track, intelligently and advantageously, therefore, you must make a close study of the market conditions. It is not enough to know what stuff sold for last week. You should know what it sold for the day before, and what the conditions of supply and demand are. Is the crop a large one? Is the movement to your market large or light? Is the demand brisk or dull? Is your railroad service efficient? All these questions should be considered, and unless the farmer recognizes that the disposal of his crop is a business, and adopts business methods, he is sure to come to grief. In order to do this, it is necessary to have some reliable source of information. For this purpose, select some reliable commission house, and if necessary, pay them to furnish you daily market reports by wire during the shipping season. Do not begrudge the little money these telegrams will cost, for they will frequently save you many a dollar, even on one carload.—(La. St. U. & A. & M. Col. 81.)