Erskine’s Pleasantry
Lord Erskine was in the habit of making a very effective pause in all letters replying to solicitation for subscriptions. He wrote:
“Sir: I feel much honored by your application to me, and I beg to subscribe”—here the reader had to turn over the leaf—“myself your very obedient servant,” etc. One of the best instances of this form of pause occurred in a letter received by a popular physician. This gentleman was pleased with a certain aërated water, and by his recommendations he managed to secure for it some celebrity. For this he expected neither reward nor thanks. Imagine his surprise, therefore, when he received one day from the makers of the aërated water an effusive letter, stating that his kind recommendations had done so much good that they ventured to send a hundred—(here the page turned over). “This will never do,” said the doctor. “It is very kind, but I will never think of accepting anything.” Here he turned the page and found the sentence ran—“of our circulars for distribution.”