High Art Advertising
That German tradesmen are rapidly rising to the higher flights of the advertising art is shown by the following ingenious paragraphs from the advertisements in the Berliner Tageblatt and the Wiener Vorstadt-Zeitung: “A German Knightly landowner wishes to find a female life-companion who resembles, externally as well as in character, the heroine of Sacher-Masoch’s novel, ‘Frau von Soldan,’ published in the April number of Auf der Höhe, by E. L. Morgenstern, Leipzig. Address Karl Egger, Beiderwiese, near Passau.” An enterprising Viennese tailor has hit upon this: “How to become a houseowner: Quite lately a gentleman made his fortune on the Weiden in an astonishing and absolutely original manner. At my shop he purchased a morning suit for ten florins, a dress suit for nineteen florins, a pair of summer trousers for three florins, and a complete costume for his little son at the low figure of three florins and a half. Having reflected that, had he bought these articles in any other shop, he would have been obliged to pay at least twenty florins more for them, he resolved to invest his savings to that amount in a ticket for the Crown Prince Rudolph Lottery. At the next drawing his number came out the first prize of twenty thousand florins, which sum this lucky person forthwith invested in a comfortable mansion. Thus, through dealing at my establishment, he became a houseowner and a wealthy man.”