Promote.
Synonyms:
| advance, | encourage, | forward, | prefer, | raise, |
| aid, | exalt, | foster, | push, | urge forward, |
| assist, | excite, | further, | push on, | urge on. |
| elevate, | foment, | help, | ||
To promote (L. pro, forward, and moveo, move) is to cause to move forward toward some desired end or to raise to some higher position, rank, or dignity. We promote a person by advancing, elevating, or exalting him to a higher position or dignity. A person promotes a scheme or an enterprise which others have projected or begun, and which he encourages, forwards, furthers, pushes, or urges on, especially when he acts as the agent of the prime movers and supporters of the enterprise. One who excites a quarrel originates it; to promote a quarrel is strictly to foment and urge it on, the one who promotes keeping himself in the background. Compare ABET; QUICKEN.
Antonyms:
See synonyms for ABASE; ALLAY.