Popular Magazine
In selecting stories I bear in mind the fact that the buying of fiction is a business and not a literary occupation. This means that I have always in mind the ultimate consumer—the fellow who knows nothing of literature as such but who likes good stories.
What are these?
First and foremost, a story about a new phase of life and industry. The American reader is by no means a prude or intolerant, but he likes sane, almost practical stuff. He likes romance, but it must be normal and wholesome. He does not like the erotic or morbid. Without being in the least “literary,” his taste is surprisingly good. As a rule, he does not want tragedies, but will accept them if exceedingly well done. A good mystery story is sure-fire.
Current American fiction is one of the livest things in the world to-day. Keen intelligence goes into the making of it. It plays a bigger part in the formation of public opinion than most people know. It is a genuinely civilizing influence. As a rule, a man’s taste in fiction improves and his standards in stories become higher the more he reads. The very cheapest of the magazines are turning the foreign populations of the second generation in our cities into Americans at a surprising rate. The author of the day is writing for a big public, not a small, select one.
Here are a few things for the author to bear in mind. If a writer can describe human beings so well that they seem real; if he sometimes laughs at, sometimes is irritated with, sometimes loves these people who come to life in the pages of the story, he has his first great point. If he can write conversation such as you actually hear he has his second. If he can write good, straightforward English, at once clear, forcible, and vivid, he has the third. But all of these are of no use unless the author has the sense of construction that makes him write real stories,—that is, plots that unfold and develop to a logical conclusion, instead of mere sketches or anecdotes. The one satisfies; the other does not.
Successful authors all work hard, and the bigger an author is the more you can criticise his work to his face. He appreciates that it is a technical calling and he wants and appreciates intelligent criticism.
Are there many good writers who can’t get a hearing? Practically none. Names count in a fashion. The author who has a public gets stronger with his readers the more he writes. If a man has a literary gift and the energy and persistency back of it he will find fiction a good business.
But just because story-writing has taken on some of the aspects of commercialism it has by no means lost the romance, the humor, the humanity, that it had in the old Grub Street days. After all, we are dealing with the stuff that dreams are made of, the inspiration of ambition, the literature of hope and effort and human aspiration, the running chronicle of our ways, our manners, our civilization. Most of it will fade and pass with the fading years; some of it will live.
Charles Agnew MacLean.
Popular Magazine.
Street and Smith Corporation,
Seventh Avenue and Fifteenth Street,
New York City.