The Designer
Both Arthur Tomalin, the editor, and Emily R. Burt, his assistant, felt hesitant to express their ideas on what constituted a good and therefore a desirable story for The Designer. They both made much of the fact that a story to appeal to women readers should mirror life as it is, and as it daily affects the great body of both men and women who are seeking to weather its problems and complexities. Sympathy and understanding are perhaps the two qualities upon which they put greatest stress.
The Designer.
The Butterick Publishing Co.
12 Vandam Street,
New York City.