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A Theory of Pure Design

by Denman Waldo Ross

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Representation

12. Order, which in Pure Design is an end, becomes in Representation a means to an end; the end being the Truth of Representation. In Representation we are no longer dealing, as in Pure Design, with meaningless terms, or, if the terms have meanings, with no regard for them. In Representation we are putting lines and spots of paint together for the sake of their meanings. Design in Representation means Order in the composition or arrangement of meanings. What we aim at is the Truth of Representation in a form of expression which will be simple, clear, reasonable, and consistent, as well as true. The attention must be directed to what is important, away from what is unimportant. Objects, people, and things represented must be brought out and emphasized or suppressed and subordinated, according to the Idea or Truth which the artist wishes to express. The irrelevant must be eliminated. The inconsistent and the incongruous must be avoided. That is what I mean by Design in Representation, the knowledge of Nature and Life presented in a systematic, logical, and orderly way.

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