Magazine Averages

October, 1920, to September, 1921

The following table includes the averages of American periodicals published from October, 1920, to September, 1921, inclusive. One two, three asterisks are employed to indicate relative distinction. “Three-asterisk stories” are of somewhat permanent literary value. The list excludes reprints.

Periodicals (Oct.-Sept.)	No. of Stories Published	No. of Distinctive Stories Published			Percentage of Distinctive Stories Published
		*	**	***	*	**	***
All’s Well	14	6	3	2	43	21	14
Asia	11	10	1	0	90	9	0
Atlantic Monthly	20	13	7	3	65	35	15
Century	50	35	15	5	70	30	10
Chicago Tribune	52	11	2	1	22	4	2
Collier’s Weekly	106	12	1	0	12	1	0
Cosmopolitan	83	15	6	2	18	7	2
Dial	16	16	14	11	100	88	69
Everybody’s Magazine	91	16	7	1	18	8	1
Good Housekeeping	46	13	4	1	28	9	2
Harper’s Bazar	32	12	1	0	38	3	0
Harper’s Magazine	53	39	24	10	74	45	19
Hearst’s International	79	18	3	0	23	4	0
Ladies’ Home Journal	52	8	0	0	15	0	0
McCall’s Magazine	48	9	3	0	19	6	0
McClure’s Magazine	46	8	2	1	17	4	2
Metropolitan	74	18	9	3	24	12	4
Midland	15	14	8	3	93	53	20
New York Tribune
Pictorial Review	65	46	31	21	71	48	32
Red Book Magazine	116	23	0	0	20	0	0
Saturday Evening Post	221	32	7	3	15	3	1
Scribner’s Magazine	46	24	8	4	52	17	9
Smart Set	115	29	8	4	25	7	4

The following tables indicate the rank, during the period between October, 1920, and September, 1921, inclusive, by number and percentage of distinctive stories published, of the twenty-three periodicals coming within the scope of my examination which have published an average of 15 per cent in stories of distinction. The lists exclude reprints but not translations.

By Percentage of Distinctive Stories

1. Dial	100%
2. Midland	93%
3. Asia	90%
4. Harper’s Magazine	74%
5. Pictorial Review	71%
6. Century	70%
7. Atlantic Monthly	65%
8. Scribner’s Magazine	52%
9. All’s Well	43%
10. Harper’s Bazar	38%
11. Good Housekeeping	28%
12. Smart Set	25%
13. Metropolitan	24%
14. Hearst’s International	23%
15. Chicago Tribune	22%
16. Red Book Magazine	20%
17. McCall’s Magazine	19%
18. Everybody’s Magazine	18%
19. Cosmopolitan	18%
20. McClure’s Magazine	17%
21. Saturday Evening Post	15%
22. Ladies’ Home Journal	15%
23. Collier’s Weekly	12%

By Number of Distinctive Stories

1. Pictorial Review	46
2. Harper’s Magazine	39
3. Century	35
4. Saturday Evening Post	32
5. Smart Set	29
6. Scribner’s Magazine	24
7. Red Book Magazine	23
8. Metropolitan	18
9. Hearst’s International	18
10. Dial	16
11. Everybody’s Magazine	16
12. Cosmopolitan	15
13. Midland	14
14. Atlantic Monthly	13
15. Good Housekeeping	13
16. Harper’s Bazar	12
17. Collier’s Weekly	12
18. Chicago Tribune	11
19. Asia	10
20. McCall’s Magazine	9
21. McClure’s Magazine	8
22. Ladies’ Home Journal	8
23. All’s Well	6

The following periodicals have published during the same period ten or more “two-asterisk stories.” The list excludes reprints, but not translations. Periodicals represented in this list during 1915, 1916, 1917, 1918, 1919, and 1920 are represented by the prefixed letters a, b, c, d, e, and f respectively.

1.	bcdef	Pictorial Review	31
2.	abcdef	Harper’s Magazine	24
3.	abcdef	Century	15
4.	f	Dial	14

The following periodicals have published during the same period five or more “three-asterisk stories.” The list excludes reprints, but not translations. The same signs are used as prefixes as in the previous list.

1.	bcdef	Pictorial Review	21
2.	f	Dial	11
3.	abcdef	Harper’s Magazine	10
4.	abcdef	Century	5

Ties in the above lists have been decided by taking relative rank in other lists into account.

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