Rodney Martin, the idle son of a soap millionaire, is pushed out into the world to prove himself. With a fast-talking press agent and the clever girl his father hired to reform him, he launches a rival soap that exists almost entirely in advertisements, and discovers that in American business the slogan comes before the product.
A brisk Broadway farce of 1914 that still lands its jokes about marketing, written with Walter Hackett. Download the free EPUB.