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A Brief Account of Educational Publishing

by William Edmond Pulsifer

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Sheldon & Company

—Mr. Smith Sheldon of Albany, N. Y., organized a firm which began business in New York City in 1853 at 115 Nassau Street. He was soon joined by Mr. Birdseye Blakeman, who afterward became a member of the firm of Ivison, Blakeman, Taylor & Company. In 1857 Isaac E. Sheldon, eldest son of Smith Sheldon, became a partner, and subsequently Isaac Shailor entered the firm. Mr. Shailor was killed a few years later in his barn by a stroke of lightning. This must have been in the early 70’s, and about that time Mr. Sheldon’s younger sons, Alexander E. Sheldon and William D. Sheldon, were made members of the firm.

Some time in the 60’s Mason and Hamlin, the organ people, sold to the Sheldons their schoolbooks, such as the Stoddard Mathematics, Haven’s and Wayland’s Philosophies, and other standard books. Sheldon & Company had branched out into almost all classes of publication, including novels, autobiographies, religious books, hymn books, schoolbooks, etc., and in addition published what was known as the Galaxy Magazine. In 1877, the house decided to make a specialty of schoolbooks, and gave up its other lines of publication. Among the school and college textbooks which they brought out were Olney’s Mathematics, Avery’s Science Series, Hill’s Rhetorics, Logic and Psychology, Shaw’s Literature, Sheldon’s Word Studies, Sheldon’s Modern School Readers, and Patterson’s Grammars.

In 1891, the firm was incorporated under the name of Sheldon & Company, with Isaac E. Sheldon as President and Joseph K. Butler as Secretary and Treasurer. The following year they purchased the business of Taintor Brothers. Later the house of E. H. Butler & Company was merged with Sheldon & Company, there being included in E. H. Butler & Company the firm of Cowperthwait & Company of Philadelphia, and a Pittsburgh firm, the name of which I think was H. I. Gurley & Company. Isaac E. Sheldon died about the first of July, 1898, and E. H. Butler was made President, the firm becoming Butler, Sheldon & Company. On January 1, 1903, the business of Butler, Sheldon & Company was purchased by the American Book Company and its books added to the list of that concern.

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