Chapter XII Social Value: The Theories of Urban and Tarde
Neither Urban nor Tarde primarily concerned with economic value—Urban’s important contributions—Insists on conscious feeling as essential for social value—But feeling may vary in intensity without affecting the power in motivation of the value—Feeling significant when values are to be compared—Social weight of those who feel a value a highly significant phase which Urban ignores—Tarde recognizes this phase, but errs in treating it as an abstract element, which obeys the laws of simple arithmetic 124