- 1The Clock That Had No Hands
- 2The Cannon That Modernized Japan
- 3The Tailor Who Paid Too Much
- 4The Man Who Retreats Before His Defeat
- 5The Dollar That Can’t Be Spent
- 6The Pass of Thermopylae
- 7The Perambulating Showcase
- 8How Alexander Untied the Knot
- 9If It Fits You, Wear This Cap
- 10You Must Irrigate Your Neighborhood
- 11Cato’s Follow-up System
- 12How to Write Retail Advertising Copy
- 13The Difference Between Amusing and Convincing
- 14Some Don’ts When You Do Advertise
- 15The Doctor Whose Patients Hang on
- 16The Horse That Drew the Load
- 17The Cellar Hole and the Sewer Hole
- 18The Neighborhood of Your Advertising
- 19The Mistake of the Big Steak
- 20The Omelette Soufflé
The Clock That Had No Hands
20 sections · Download EPUB