- 1Epigraph
- 2Introduction
- 3Chapter I — An Unexpected Inheritance
- 4Chapter II — Ready to Go Ahead
- 5Chapter III — My First Day
- 6Chapter IV — In Trouble
- 7Chapter V — Betty Makes a Promise
- 8Chapter VI — Untying Some Tangles
- 9Chapter VII — Getting Down to Work
- 10Chapter VIII — A Wedding and a Convention
- 11Chapter IX — A Good Plan Blocked
- 12Chapter X — Curbing Credit Customers
- 13Chapter XI — More Financial Worries
- 14Chapter XII — An Unexpected Visitor
- 15Chapter XIII — A New Kind of Lottery
- 16Chapter XIV — Some Ideas in Buying
- 17Chapter XV — How to Stop Swearing
- 18Chapter XVI — A Proper Use for Eyes
- 19Chapter XVII — Planning to Reduce Stock
- 20Chapter XVIII — The Great Sale
- 21Chapter XIX — A Trip to Boston
- 22Chapter XX — A Successful Monday Meeting
- 23Chapter XXI — A Poor Salesman
- 24Chapter XXII — Stigler Prepares Another Blow
- 25Chapter XXIII — Trading Stamps
- 26Chapter XXIV — Preparing for the Battle
- 27Chapter XXV — Selling Electric Appliances
- 28Chapter XXVI — Fire — And No Insurance
- 29Chapter XXVII — Profit-Sharing Plans
- 30Chapter XXVIII — Getting New Business
- 31Chapter XXIX — Stigler Runs Amuck
- 32Chapter XXX — New Troubles
- 33Chapter XXXI — A New Competitor
- 34Chapter XXXII — Some Ideas on Window Trimming
- 35Chapter XXXIII — A Business Proposition
- 36Chapter XXXIV — Dominating in Service
- 37Chapter XXXV — A New Thought on Retail Selling
- 38Chapter XXXVI — Betty Comes Home
- 39Chapter XXXVII — Woolton Comes to Town
- 40Chapter XXXVIII — A Logical Profit-Sharing Plan
- 41Chapter XXXIX — A Boomerang Idea
- 42Chapter XL — Rules for Giving Service
- 43Chapter XLI — Endorsing a Note for a Friend
- 44Chapter XLII — Jock McTavish Disturbs the Peace
- 45Chapter XLIII — Martin Springs a Surprise
- 46Chapter XLIV — A Budget of Surprises
Dawson Black: Retail Merchant
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