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Advertising by Motion Pictures

by Ernest A. Dench

49 sections · Download EPUB

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  1. 1Introduction
  2. 2I — Telling Your Advertising Story by Motion Pictures
  3. 3II — Movie Advertising from the Viewpoint of a Fan
  4. 4III — The Dollars and Cents of Advertising by Motion Pictures
  5. 5IV — Some Film Advertising Methods for the Manufacturer
  6. 6V — Slide and Film Advertising Contrasted
  7. 7VI — Using the Film to Secure Foreign Business
  8. 8VII — Approaching the Working Classes with a Motion-picture Play
  9. 9VIII — Reaching the Public by Motion Pictures
  10. 10IX — Introducing Advertisements Into Motion-Picture Newspapers
  11. 11X — Employing Motion Pictures to Appeal to the Children
  12. 12XI — Salesmanship Demonstrations by the Film
  13. 13XII — Equipping a Private Motion-picture Theater for Business Purposes
  14. 14XIII — Introducing Competitions in Ad. Motion Pictures
  15. 15XIV — Bringing Out the Individuality of Dry Goods by Motion Pictures
  16. 16XV — Boosting Cities and Pleasure Resorts by Motion Pictures
  17. 17XVI — Advertising Railroads by the Movies
  18. 18XVII — Getting Over the Pureness of Your Food Products by a Film
  19. 19XVIII — Selling Automobiles and Accessories by Motion Pictures
  20. 20XIX — Clinching Agricultural Machinery Sales by Motion Pictures
  21. 21XX — How Publishers Can Capture Business from the Ever-encroaching…
  22. 22XXI — Advertising Your Newspaper with a Motion Picture
  23. 23XXII — Selling Shoes by Motion Pictures
  24. 24XXIII — Film Advertising from the Photoplayer’s Viewpoint
  25. 25XXIV — Advertising Film Circulation
  26. 26XXV — Covering the Motion-picture Field by Magazines
  27. 27XXVI — Future Developments of Advertising by Motion Pictures
  28. 28XXVII — Boosting Your Trade with a Popular Player
  29. 29XXVIII — Boosting Your Business with an Advertising Motion Picture
  30. 30XXIX — Pulling Movie-slide Advertising Out of the Rut
  31. 31XXX — Maintaining the Interest in Slide Advertising
  32. 32XXXI — Individuality in Slide Advertising
  33. 33XXXII — The Personal Element in Slide Advertising
  34. 34XXXIII — Are Your Slides Truthful?
  35. 35XXXIV — Obtaining the Best Results From Slide Advertising
  36. 36XXXV — Selecting the Theater for Your Ad. Slide
  37. 37XXXVI — Handling the Anti-ad. Slide Exhibitor
  38. 38XXXVII — Having Your Movie Ad. Slides Shown to the Best Advantage
  39. 39XXXVIII — The Ideal Slide Follow-up Medium
  40. 40XXXIX — Attracting Farmers to Town
  41. 41XL — Capitalizing Popular Screen Players in Slide Advertising
  42. 42XLI — Attracting Trade with Photoplay Stars
  43. 43XLII — Taking Advantage of Errors in Photoplays
  44. 44XLIII — How the Book Dealer Can Take Advantage of the Movie Adaptat…
  45. 45XLIV — Selling Real Estate by the Film
  46. 46XLV — Advertising Your Department Store by Motion Pictures
  47. 47XLVI — Hitching Motion Pictures to Musical Advertising
  48. 48XLVII — Developing “Have a Garden” Movement with Photoplay Theater…
  49. 49XLVIII — Naming Soda-fountain Concoctions After Movies

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