Book Three Language as Mediating Mechanism The Power of Insertion Myth as Mediating Pre-Text Differentiation and Coordination Integration and Coordination Revisited Life After Literacy
Literacy, Language and Market
Preliminaries
Products ‘R’ Us
The language of the market
The language of products
Transaction and literacy
Whose market? Whose freedom?
New markets, new languages
Literacy and the transient
Market, advertisement, literacy
Language and Work
Inside and outside the world
We are what we do
Literacy and the machine
The disposable human being
Scale of work, scale of language
Innate heuristics
The realm of alternatives
Mediation of mediation
Literacy and Education
“Know the best”
Ideal vs. real
Relevance
Temples of knowledge
Coherence and connection
Plenty of questions
The equation of a compromise
To be a child
Who are we kidding?
What about alternatives?